Grow Your Card Game Podcast with Social Media
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
If you are a card game podcaster, now is the time to build your audience on social media. Doing this is an effective way of increasing brand recognition and connecting with target consumers.
Start by selecting a theme and format for your podcast, which will enable you to determine what equipment and software will be necessary to produce your show.
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Making your podcast known can be challenging, but social media offers multiple avenues for promotion that will reach new listeners. Facebook provides some specific strategies that will help you accomplish this task.
As your first step, create an active community around your podcast on social media by creating profiles and regularly posting to your Facebook and Twitter pages – this will give your brand an edge over its competition.
Use social media scheduling tools such as Buffer or Hootsuite to plan and publish your content at optimal times for your audience, making your promotions consistent and easier to manage.
Doing this will increase the shareability of your posts on both platforms and also provide you with additional opportunities to connect with those interested in your topic. Don’t forget to utilize hashtags in all of your social media posts, as this will create even more chances to engage people who care about what you have to say!
Consider running a social media giveaway to attract new people and entice existing subscribers to share your link with their networks without spending too much money on ads. It can help build up your audience without overspending on ads.
Depending on your target audience and podcast goals, paid advertising may be beneficial. This could involve purchasing ads on platforms like Facebook, Twitter and LinkedIn.
Partnership can also be leveraged as an approach, for example, through content or feed swapping: you post an episode from their podcast on yours, and they post your episode on theirs – both strategies can serve as excellent ways to cross-pollinate audiences and develop trust between hosts of podcasts.
Establishing a patron-based reward system for your podcast audience is an excellent way to build it and can be especially useful when starting up new shows. Create tiered rewards packages, including behind-the-scenes footage, special episodes, patron-exclusive livestreams, and more as incentives for them to support you financially.
Email marketing can also help promote your podcast, sending out newsletters each time a new episode airs and providing exclusive content for subscribers who remain loyal to you and your podcast.
If you want to build an audience for your podcast, an effective strategy for social media promotion must be in place. As new platforms emerge and adapt quickly, it’s essential that your show remains top of mind with those involved and that its message reaches its intended target.
No matter which platform your target audience prefers, it is crucial that you create and utilize an attractive social profile with consistent branding, attractive designs, and an obvious call to action. Fanbooster provides powerful social media scheduling, publishing, reporting, and monitoring tools that make this possible.
Staying engaged with your listeners means publishing sneak previews of upcoming episodes, be they images that allude to powerful topics or video clips – anything to get people anticipating your podcast episode and encourage them to tune in! Sneak previews can also serve as a great way to increase the viewership of future podcast episodes!
Promoting your podcast effectively involves working closely with other podcasters in your industry. Co-advertising means offering to share their audience in exchange for an interview or mention on your show; by expanding reach and building an engaged audience, you’ll increase listenership while expanding reach further.
Your next step should be contacting influential figures in your niche and sending an email requesting they take part in either an interview or an episode of your podcast. Influencers are usually eager to share your content on their channels – which gives your podcast added visibility without much extra work required from you!
As an added benefit, this can also be a great way to connect with your audience and engage them in the podcast production process. Your guests may even help promote it on their social profiles and spread its reach further!
Be sure to inform your guest’s podcast of any current trends in their field – this is especially relevant in card gaming, an industry that can be very exciting right now.
Embark on Twitter conversations using relevant hashtags that will draw in new followers and potential listeners by sharing tweets tagged with these tags or retweeting other users who are discussing similar subjects.
When it comes to podcast marketing, your ultimate goal should be reaching as many prospective listeners as possible. To do so effectively, various strategies across various social media platforms should be employed.
Make sure your podcast is listed on all major directories, apps, and aggregators so it can reach new listeners who might otherwise miss it. Captivate makes this easy – simply submit all these services with one click!
Utilizing the power of your personal network is another great way to spread the word about your podcast. Ask friends, family, and employees to share it on their social media pages so you can build initial interest while simultaneously increasing brand recognition.
Note that although this strategy can be an effective and risky way to promote your podcast, make sure that you test it beforehand and use the results from these trials to evaluate its success.
One of the most effective ways of sharing audio clips online is with an Audiogram, or short video clips designed to mimic an audio clip’s look and feel. Audiograms can be created using services like PodIntelligence, which transform audio files into visually engaging videos.
Sharing your podcast in video form can be an extremely effective way of spreading its reach, especially on platforms that cater to short attention spans and don’t support longer audio files. Furthermore, this format gives your content additional visibility by turning audio files into visual assets that can be shared across various social media sites – thus giving it maximum reach!
Create a teaser to show your audience what’s coming next and encourage them to tune in – from simply posting an episode screenshot on Instagram or Facebook all the way through interviewing guests and creating special promotional posts about them!
No matter if you’re starting a brand-new podcast or looking to expand an established one, social media is an effective platform for promotion and expansion. Finding effective strategies may prove challenging; therefore, ensuring you use all available channels will put your content in front of listeners, which is essential for its success.
LinkedIn is one of the best social networks for promoting podcasts, with the potential to attract many listeners to your show. LinkedIn also provides a fantastic way to engage with potential listeners and build relationships – optimizing your LinkedIn profile, crafting relevant posts, and starting a newsletter can all drive an impressive amount of organic growth.
Once you’ve created an account, it’s time to start sharing about your podcast! Be mindful that when posting about it in this way, it should not appear too promotional and should attract your target audience.
Make it relevant and interesting so your audience will want to listen to more of your podcasts! Post about a specific episode or share a quote from an episode to draw them in and entice them. The key here is making sure it remains interesting enough so they want to stick around and listen to more of them!
This approach can help you reach a wide audience without investing too much of either your time or money. Simply reshare the posts you make, encouraging followers to do the same.
Depending on the nature of your show, you can repurpose past episodes for audience consumption. For instance, if an episode discusses productivity, an older post could provide advice or tips about managing workload more effectively – providing additional insight and driving viewers towards new episodes at once! This allows them to discover your back catalog while providing access to additional episodes!
Quick Tip: Another effective strategy is repurposing podcast episodes for Instagram with Ausha, creating video clips of them that you can then reshare to your audience, giving them access to experience all aspects of the episode without necessarily listening in its entirety.
Be sure to read our other related stories at CardGameNews to learn more about card games.