Remarketing Card Game Merchandise: Reach Your Existing Audience
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
To ensure the success of your card game, it is imperative that you develop an effective user acquisition plan. Paid user acquisition campaigns may be an efficient means of expanding the user base while organic acquisition may also occur through app stores and search engines.
Knowing your target audience’s gaming habits, interests, and behavioral characteristics will enable you to enhance the mobile game quickly while increasing player numbers rapidly.
Table Of Contents
If you’re creating an app for card games, knowing who your target audience is is crucial in order to create an enhanced game and gain more users.
The first step to reaching your target audience: identify their interests and gaming habits so you can create an appealing and captivating mobile card game.
Determining which channels your target audience responds best to will allow you to develop the most successful paid user acquisition campaign strategy for your game.
If your target audience prefers video advertisements over static ones, consider using video ads to showcase the amazing features of your mobile game and spark interest immediately. This can help make people understand how it’s played.
Be mindful not to exceed the production value of your video ad; one of the main goals for card players should be relaxation while playing, not using dynamic ads with quick transitions and explosions.
Similarly, if your target audience consists of young people who enjoy traditional card games, a more soothing tone for your video ad may make it more appealing to this specific demographic. Doing this will avoid making the ad too loud or dramatic, making it more enticing to them.
Card games are incredibly popular among casual gamers who favor simple yet addictive titles like Solitaire. As such, card games offer an excellent platform to run paid user acquisition campaigns to target these users with your ads and get them interested in your mobile game.
Consider your audience demographics when targeting an app. Careful study should be given to understand who exactly is interested in playing your game, both age and gender-wise. This can provide a better sense of what kind of people might enjoy it.
To expand the reach and exposure of your app, it is wise to promote it on social media platforms such as Facebook. Furthermore, creating a promotional video that highlights all the main features and benefits of your mobile card game will attract new users while increasing downloads.
Retargeting ads are an excellent way to bring back customers who have left your site and encourage them to return while simultaneously gaining new ones who are interested but have yet to purchase your products.
Creating custom audiences is one of the most efficient ways of targeting people for ads on Facebook. You can build these groups from email lists, website visitors, and current subscribers.
To create a Custom Audience, navigate to your Custom Audiences page and choose which type of audience type you would like to build. There are various kinds of audiences you can create depending on what kind of data you want to utilize.
Email Lists: One of the most powerful audiences for online businesses, email lists are one of the best ways to target existing and likely future subscribers of your email newsletter. To create this Custom Audience, import a CSV file of subscriber email addresses into your mailing list management software to create this Custom Audience.
CRM/auto-responder: Another useful Custom Audience option, CRM/auto-responder enables you to target people who have previously engaged with your company or services by creating a list of leads or customers from your CRM/auto-responder and uploading it onto Facebook to form this Custom Audience.
App activity: Reaching users who have added products to their cart but haven’t completed their purchase is particularly useful when operating apps that sell e-commerce products. This audience type enables marketers to reach those users.
Customer Lifetime Value: Another useful custom audience that gives a more accurate representation of customer lifetime value takes into account their time with your business as well as spending volume to create a lookalike audience based on value-based lookalike segments.
Offline Activities: A Custom Audience to track offline purchases by your customers is also important, enabling you to keep an eye on purchases made outside the online world. Events related to offline purchasing will automatically refresh, which you can select and upload for an eventful experience at your desired time frame.
Lookalike audiences are one of the most potent advertising tools available for both mobile and online gaming, providing a highly effective way to increase return on ad spend, boost conversion rates, and decrease cost per install.
Before creating a lookalike audience, you must gather data about your existing customers. This could include email lists, website traffic, or app activity data collection methods – the more accurate and quality-minded this information is, the greater its effectiveness when used to form lookalike audiences.
Use these data sets to build lookalike audiences for your Facebook ads. The size of this audience depends on which data source is selected; typically, Facebook recommends selecting between 1000-50,000 people as seed audiences for these advertisements; however, you may opt to create smaller lookalike groups as well.
Lookalike audiences are an effective way to reach new customers on Facebook, as well as target specific product pages or areas of your business. For instance, if you sell games in particular countries or regions, creating such an audience could target gamers living there directly.
To create lookalike audiences on Facebook Ads Manager, to do so, click “Custom Audience,” select “Lookalike Audiences,” and then “Source of Lookalikes.” Once done, you may select your source.
The “source” field is where you’ll upload your data – whether that be email lists or website visitors. Make sure the data that goes into constructing your audience is high-quality and relevant to your business.
In particular, customers who have made purchases within the last six months should serve as your base audience source as it will match users who share similar characteristics to your highest-value customers and are, therefore, likely to convert.
Once you’ve selected your source, the next step should be determining the size of your lookalike audience. Larger audiences are usually more effective; if your company lacks the resources to create large audiences, try experimenting with various percentages to see what works for you.
Remarketing is an integral component of any effective marketing strategy, helping generate additional revenue, lower expenses, and build brand recognition. Remarketing also gives your existing customers another reason to support you – turning them into advocates!
Before creating a remarketing audience, it is crucial that you know who your target audience and their preferences are. This will enable you to develop a custom audience that is more likely to convert.
To gain a better understanding of your audience, Google Ads and Analytics offer convenient data sources that enable quick remarketing audience creation.
Remarketing campaigns allow you to be creative in reaching out to your target audience. For instance, you could remarket to users who purchased products within a given period – this way, you’re sure that any timely messages reach them while respecting their privacy.
Remarketing requires controlling how often your ads appear to each individual user to prevent irritating or alienating them and risk losing them as customers.
Remarketing to existing audiences can be accomplished easily using Facebook Custom Audiences and other data sources, which make setting them up straightforward and allow you to target them with relevant ads.
One of the most effective remarketing strategies is targeting visitors to your website within 30 days; you can also target specific interests or behaviors with specific audiences.
To create a remarketing audience, either import an existing segment or build one from scratch. When completed, your newly formed audience will become visible across your remarketing lists in Google Analytics and Ads.
When creating a remarketing audience, it is crucial that you understand both its age and gender as well as other relevant information such as gaming habits or social media usage.
Once you understand who your target audience is, designing a card game that appeals to them becomes key to creating a solid user base and prolonging the longevity of your game. One way you could do this would be by incorporating themes and features that attract them, like sci-fi themes or fantasy themes – for instance.
Be sure to read our other related stories at CardGameNews to learn more about card games.