Unlock New Audiences with Word Of Mouth Advertising!
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Word-of-mouth advertising can be an extremely powerful way to drive sales for your eCommerce brand. This form of promotion relies on trust between your customers and their friends – giving your eCommerce store an advantage in its market presence.
An essential factor of successful word-of-mouth campaigns is creating authentic user-generated content. This builds customer trust, fosters greater customer loyalty, and increases conversions.
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Customer reviews can be an effective tool for online reputation management and local SEO, so it is vital that happy customers write reviews to share their experiences. Review generation may prove challenging at first, but the rewards for investing in customer satisfaction make the effort worthwhile in terms of improving both your company’s reputation and brand image.
One effective strategy for soliciting reviews is reaching out proactively to your most satisfied customers, sending an email request, or making special arrangements at stores, restaurants, or other locations where customers frequent.
Include links to your review page on your website, social accounts, newsletters, and marketing collateral to send the message that you appreciate customers taking the time to share their feedback about your brand. This can send the right message: that customers’ opinions matter!
Make sure your review page offers customers an enjoyable user experience by reducing text on it, making it simple and user-friendly, and creating an interface that’s quick and effortless to navigate.
Making sure your email messages are short and succinct enough for customers to quickly click a direct link can also improve customer experiences with both your company and the review page. For instance, when sending newsletters or shipping emails, make sure the review link is included so customers can easily locate it after purchasing and leave reviews post-purchase.
Be mindful that some review sites disapprove of businesses requesting reviews; you need to be able to demonstrate compliance with their guidelines in order to demonstrate your compliance with them. It’s up to you as an owner/manager/leader to devise an ethical review generation strategy for your company.
Establishing your game’s presence among a new audience is the cornerstone of building a profitable business. But to be truly successful, it requires more than simply getting it into stores: to achieve success, you must develop an acquisition strategy that includes paid user acquisition campaigns as well.
One of the best ways to promote a card game is with word of mouth advertising. This involves friends and family sharing their experiences of your card game with others – an effective strategy for expanding its exposure and cultivating loyal fans.
As another effective means of marketing your game, video ads are an invaluable asset in getting people interested and explaining how the game is played.
Once your ad has been created, it can be posted or emailed directly to friends and family, social media platforms like Facebook, or emailed directly out. Video ads are another effective way of advertising games online or at app stores and websites.
An effective ad should highlight the most prominent features of your game and explain its inner workings, helping attract more users while improving its visibility in stores.
Your advertisement should feature screenshots and short videos from your game to encourage people to download it and find out more about it. This will encourage downloads.
Additionally, to running ad campaigns, another effective strategy to expand game visibility is by optimizing the app store with keywords users are likely to search for and taking advantage of app intelligence tools.
Reintroducing your game on popular forums and subreddits is another effective way of increasing its exposure, providing the chance for it to attract new users without turning into toxic communities of players.
Word-of-mouth advertising for card games requires offering customers something that will stand out. One effective approach to doing so would be creating an app store promo video highlighting key features and benefits such as different card decks, multiplayer features, leaderboards, etc.
Create a loyalty program that rewards loyal customers with special benefits – free products, extended services, early access to new products, or social badges are just a few examples – however, be aware that an ineffective loyalty program won’t likely inspire people to recommend your business.
As with any strategy, setting goals correctly and executing them carefully is paramount to its success. One effective method for doing this is focusing on providing exceptional customer experiences at all times.
When using word of mouth advertising for your card game, take the time to ask for feedback from players. This will enable you to assess how people are responding and identify areas for improvement; additionally, it gives an idea of how best to market the game going forward.
Use word-of-mouth marketing as an additional strategy. Simple Honest Work, a design studio in Chicago, created a card game to help its clients discover their brand identities – an engaging way of spreading word-of-mouth advertising!
Consider offering special offers and discounts to your loyal customers as a great incentive for them to share their experiences. They will gladly tell their friends and family about your product, which will boost word-of-mouth marketing efforts. However, it’s important to structure these offers such that they won’t put customers at an unfair advantage – offer these deals without making exclusionary clauses impossible or inequitable offers against others!
Using word of mouth advertising, ensure to follow up with customers after selling them your card game. Doing this will remind them what services you provide while also building trust between yourself and them.
When writing follow-up emails, be explicit about what your goal is. While it can be tempting to add extraneous information or fillers without an end goal in mind, your prospects won’t care and could unsubscribe from further emails unless there’s some purposeful goal behind each communication.
Pipedrive’s email analytics and reporting features offer one effective method of keeping tabs on your goals, helping to assess your progress as well as pinpoint any opportunities to enhance your marketing strategy.
Sending out regular newsletters is an effective way to engage customers and convince them to purchase. Notifying them about new product features and special offers keeps them informed and engaged with your brand.
One way to keep customers satisfied and engaged with your service is by responding promptly to any complaints they might have. Sending them an update after it has been resolved will demonstrate your care about their experience while helping them feel like their voice has been heard.
Rewarding customers who have been with you for an extended period is especially essential, as they will expect consistent service levels. Making their follow-up email feel personalized and tailored specifically towards them is important in maintaining long-term clientele relationships.
Be sure to schedule follow-ups at an ideal time for them. Early morning and midafternoon are great times for sending follow-ups.
These tips will assist in developing an effective follow-up plan that fits with your sales process and can expand your business. By employing these strategies, your lead list could become a profitable customer base!
Be sure to read our other related stories at CardGameNews to learn more about card games.