Sell More with an Established Card Game Brand!
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Once your Kickstarter campaign ends, it’s time to start selling your game! Direct sales or distributorship are both viable strategies – here are a few tips to get you going. For maximum impactful selling efforts, getting it into the hands of potential players should always be your ultimate goal.
Table Of Contents
Building a website to market and sell card games or game-inspired merchandise is one of the best ways to spread awareness of your goods. Mailchimp makes creating a content management system easy: just link all of your social media feeds, email campaigns, and marketing materials into one streamlined dashboard. Your product page serves as the hub for everything related to your wares, with an online storefront, product specifications, and delivery details. Your website may even act as the launching pad for mobile apps that let you sell on the go; planning strategies exist as well that track performance over time – there’s a lot to consider when setting out on this journey, so take it slowly and expect some missteps along the way!
If you are developing a card game, establishing an effective social media presence is vital in reaching your target market. Social platforms such as Twitter, Facebook, and Instagram provide free tools that reach billions worldwide.
One of the easiest and most effective ways to increase your social media presence is through consistent posting. Aiming for two to four times per day would be ideal while providing engaging content will increase engagement. Videos or infographics could also add visual interest.
Be consistent across your social media accounts to build a reputation for quality content, as well as promote it via business cards or advertisements.
As part of your engagement strategy, it’s also advisable to regularly interact with your followers and address any inquiries or complaints that they have. This demonstrates to your audience that they matter, showing their feedback is valued by you.
Apart from responding to their comments, social media is also an ideal place for you to show off your personality by posting fun quotes or photos from the office or other posts that connect personally with followers.
Graphics should be used as much as possible, instead of links or text, for social posts and status updates on Facebook. Images attract more eyeballs and have higher interaction rates – they even get 87% more interactions than posts without images!
As a rule of thumb, you should post to at least six or seven social networks to ensure you remain active on a variety of platforms and can experiment with various ones to see which works best with your target audience.
Even though social media may seem intimidating at first, take some time to understand your audience before jumping right in. Doing this will give you a better grasp of the wants and needs of your business and also enable you to identify potential competitors by understanding what they do well on social media.
Launching your game onto store shelves can be a difficult challenge for first-time game designers, but there are resources available to you that will assist with the task of getting your product into players’ hands. One key step in doing so is locating distributors suited specifically to the needs of your game – having one or two vendors as go-to options will keep costs down while keeping stock on shelves long term – plus, the best distributors offer outstanding customer service departments, unlike some impersonal online retailers and bulk discounts are usually more beneficial!
Amazon is an enormous ecommerce marketplace offering customers access to an expansive variety of goods and services. Selling merchandise on this platform can help generate income while building brand recognition; however, it’s essential that you familiarise yourself with its rules prior to jumping in.
First and foremost, you will need to register your business as a seller with Amazon using a government-issued ID, phone number, and bank account that accepts electronic transfer payments from customers. Furthermore, creating an email address dedicated solely to customer support would also be useful.
Once logged into your Amazon account, you’ll be able to list products on Amazon. Before doing so, however, make sure you get them approved; this process could take anywhere from one week up to several.
Be mindful of Amazon’s restrictions – known as restricted items – which require special approval before being sold on its platform. Examples include electronics, jewelry, apparel, and sporting goods from certain categories, as well as some well-known brands that must receive permission before selling their products.
If you want to sell something on Amazon, make sure that its category is popular among customers; otherwise, it could get lost among all the competition and go unnoticed by buyers.
Conduct market research to ascertain if your product can make its mark on Amazon, using tools such as Google Trends to discover which items are already selling well or areas with potential growth potential.
Amazon’s Best Sellers page can also serve as an invaluable resource, showing a list of popular items currently selling on the site, giving ideas, and confirming whether there’s an audience for your product.
Once you’ve identified an opportunity, it’s time to create your Amazon listing. As this can be a time-consuming process, be sure to complete thorough research prior to creating it.
Be sure to read our other related stories at CardGameNews to learn more about card games.