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Podcasts: a New Way to Publish & Market Card Games

By Tom Seest

Can Podcasting Help You Publish and Market Card Games?

At CardGameNews, we help people who love card games by collating information and news about card games.

If you are planning to launch and market a card games podcast, there are various strategies you can employ in order to attract a wider audience and expand it.
Your first step should be identifying podcasts that share similar audiences to yours and that could feature and promote it.

Can Podcasting Help You Publish and Market Card Games?

Can Podcasting Help You Publish and Market Card Games?

Ready to Reach Card Game Podcast Listeners? Try Submitting to Aggregators!

Maintaining your podcast’s listing on all major directories, apps, and aggregators is critical to reaching new listeners. In addition, make sure your website includes a link back to it – both should help to drive exposure for your show!
One effective strategy to do so is by submitting podcast episodes to HARO, an organization that connects journalists with expert sources. Due to its stringent quality check process, this platform is an effective way of getting your name into the media world.
Apart from HARO, other podcast aggregators will help your episodes reach new listeners – an effective strategy to expand brand recognition and share your message.
Repurposing audio into video clips is another effective strategy for expanding its visibility and reaching platforms with shorter attention spans.
Repurposing content by creating a blog is another effective strategy to repurpose your podcast’s material and increase exposure. Google indexes blogs regularly, giving more people access to your show!

Ready to Reach Card Game Podcast Listeners? Try Submitting to Aggregators!

Ready to Reach Card Game Podcast Listeners? Try Submitting to Aggregators!

How Can Card Game Influencers Help You Market Your Podcast?

When selecting influencers to promote your card games podcast, it is crucial that they resonate with your target audience and can relate directly. They should offer insight and expertise for your listeners.
Influencer search tools provide a simple yet efficient method for finding influencers. These can help identify potential partners and assess their social media activity.
Assuring your client has an outstanding presence on social media is key. This involves posting high-quality content regularly, engaging with their followers and keeping their social media pages current.
Influencers who excel are those with extensive experience and an established relationship with their audience, which will increase credibility and trustworthiness.
Once you’ve narrowed down your shortlist of potential influencers, the next step should be reaching out. There are various methods available, but Instagram DMs provide an effective method of communicating directly with them so they’ll see your message quickly and can respond accordingly.

How Can Card Game Influencers Help You Market Your Podcast?

How Can Card Game Influencers Help You Market Your Podcast?

How to Reach Card Game Fans on Social Media?

Posting on social media is key to the promotion of your podcast, including posting about each new episode on your blog and spreading word via Twitter, LinkedIn, TikTok and other means.
Create a Facebook page dedicated to your podcast and use it to promote episodes and share content, linking back to them in each post.
Instagram is an attractive visual platform that can serve as an excellent platform to promote podcast episodes by posting video excerpts. Sharing them will increase audience engagement and bring in new listeners!
One way to increase conversions is to pin a tweet containing either your podcast trailer or one of your best episodes to your profile, keeping it at the top of people’s feed and being the first thing people see when visiting your profile.
Share video previews of your podcast on social networks such as YouTube, Instagram TV and SoundCloud to promote it directly and give followers easy access to listen right away. These social platforms often allow for direct links that lead directly to it for fast listening experience.

How to Reach Card Game Fans on Social Media?

How to Reach Card Game Fans on Social Media?

How to Use Card Games Podcasts to Boost Your Brand?

Podcast websites can be an excellent way to expand the reach of your show and increase listenership, as they make it simple for listeners to share content via social media platforms like Facebook.
The best podcast websites do a remarkable job of weaving their audio and written components seamlessly together, with each episode having a dedicated page or blog post on their website.
An email list of subscribers should also be established so they can be informed when new episodes are available for streaming. You can do this by placing opt-in forms throughout your podcast website and connecting your lead generation tool with an email service provider.
An effective way to promote your podcast is attending conferences, meet-ups, or events that relate to its topic area in your region. Not only will this allow you to network with others but it will give your listeners another reason to revisit your show.

How to Use Card Games Podcasts to Boost Your Brand?

How to Use Card Games Podcasts to Boost Your Brand?

Ready to Launch Your Card Games Podcast? Here’s How!

Press releases are an integral component of podcast marketing and can help bring in new listeners through media coverage. However, writing an effective press release that captures media outlets’ interest can be challenging.
Writing an effective press release requires keeping it short and succinct while providing enough details about your podcast to pique reader interest and draw them in. Furthermore, using appropriate keywords helps make sure that it will be SEO friendly.
One key marketing strategy for podcasts is using HARO, an online platform where journalists register as sources for their shows. By enrolling as sources on this platform, journalists will have an avenue of contact when they have queries or require commentary for articles, TV, and radio coverage.
Not only should you utilize HARO, but it is equally essential to submit your podcast’s RSS feed to every aggregator and directory available so that your podcast is visible across as many platforms. By doing so, your chances of receiving links back to your website increase considerably.

Ready to Launch Your Card Games Podcast? Here's How!

Ready to Launch Your Card Games Podcast? Here’s How!

Ready to Take Your Card Games Podcasts to the Next Level? Submit to Podcast Directories Now!

When it comes to publishing and marketing a card games podcast, there are various strategies you can employ. Some include submitting it to podcast directories and employing Word-of-Mouth (WOM) advertising – two proven techniques that could significantly impact its success.
Submitting your podcast to all the available aggregators and directories is the simplest and most efficient way to reach its intended target audience. Doing this not only ensures it will be available across platforms but can also introduce you to potential listeners browsing the latest offerings in your genre.
Submitting your podcast show to various podcast aggregators may not be difficult, but it does require time. Submitting will increase your reach and exposure, leading to better ratings and downloads if your show already exists on various podcatchers; plus, it’ll appear automatically on their home pages, helping build brand recognition while driving downloads.

Ready to Take Your Card Games Podcasts to the Next Level? Submit to Podcast Directories Now!

Ready to Take Your Card Games Podcasts to the Next Level? Submit to Podcast Directories Now!

Ready to Get Your Card Games Podcast Out to the World? Try HARO!

Help A Reporter Out (HARO), is an email-based service that connects journalists with story sources. HARO can be an excellent way of finding subject matter experts for articles and content marketing strategies.
To use HARO, first create an account and customize your preferences for receiving queries from them. Each day between Monday-Friday you can receive three queries at 5:35 am, 12:35 pm, and 5:35 pm Eastern time via three emails sent directly from HARO.
Responding quickly and immediately upon receiving HARO queries can be essential in meeting journalists’ deadlines since many journalist queries require instantaneous action. Otherwise, your response could become lost amongst all of the other emails sent out to journalists.
Your HARO responses should contain all necessary details, such as your name and email address. This allows journalists to explore more about you before making their decision regarding whether or not to include you in their article.
Finally, when responding to queries through HARO, make sure your replies are well-written and relevant to the query at hand. HARO will delete any non-related responses immediately; if yours doesn’t provide what the journalist needs they’ll delete it and move onto someone else.

Ready to Get Your Card Games Podcast Out to the World? Try HARO!

Ready to Get Your Card Games Podcast Out to the World? Try HARO!

How Can You Make the Most of Card Games Podcast Conversations?

One of the best ways to promote your card games podcast is to engage in meaningful dialogue. Although this strategy requires tact and consideration, it will surely bring in new listeners.
Search social media for threads and forums related to your podcast. Once you find some with enough engagement, start sharing useful content or asking relevant questions in them.
Once you’ve identified several conversations, use hashtags and other forms of social media promotion to expand them and make new acquaintances along the way. Doing this will increase both your audience size and a number of new connections made along the way.
Record a live stream of your podcast to share with your community and boost engagement, such as via most social media platforms. Doing this is an effective way of reaching new listeners while simultaneously testing out different ideas to see which work well and which don’t.

Be sure to read our other related stories at CardGameNews to learn more about card games.