Reach Out to Publishers: How to Get Your Card Games Blog Started
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
If you want a fun and fulfilling way of publicizing your card game, there are various avenues open to you. One approach would be starting a card games blog and reaching out to publishers.
Approaching publishers is an excellent way to gain exposure in your field and establish new connections in the industry, but remember to always act professionally when approaching publishers.
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Card game blogs can be an excellent way to promote and reach potential players for your game. In addition to sharing news and updates about it, blogs provide a forum where players can voice their opinions or insights regarding it.
As the first step of setting up your blog, deciding on a format will depend on which card game you intend to promote. Common blog formats include news updates and alerts, analysis/opinion pieces, and entertainment pieces.
Add photos or videos to your posts in order to increase engagement and make them more interesting, which is especially helpful when advertising a mobile app.
Before writing your blog, take time to identify topics most pertinent to your target audience and create a content strategy that attracts the right people.
An effective approach is to research popular card games among your audience. This will enable you to see which features they enjoy and those they dislike, helping you determine what features to include in your own card game design.
Making your card game stand out from the competition requires using unique features and incorporating some of the best elements from other existing card games, ensuring it appeals to both newcomers to the genre and longtime followers of it.
Beyond researching existing card games, you can also gain valuable insight into the design process by reading books and watching web series and presentations about creating games. These resources will give you a solid idea of what makes a great game, as well as common mistakes made by designers.
Once your research is complete, the next step in developing your card game should be writing its description. When writing about it, be true to your vision for its creation – don’t overcomplicate things too much, but be creative and unique so as to attract the target market!
Integration of an App Store Promo Video in your app listing can be an excellent way to increase user engagement and generate additional sales leads. According to StoreMaven, videos have the power to boost conversion rates by 40%, so be sure to include it as part of your marketing strategy.
Producing an App Store Promo Video requires careful consideration and creative flair. The first step should be deciding on its style and content before considering the length, resolutions needed, and platforms you will use to distribute the video.
Additionally, it’s essential to create an eye-catching intro that will pique users’ interest when browsing your app listings. Since the app previews autoplay, its opening moments must be captivating enough for viewers.
Apple’s App Store guidelines for video previews contain essential technical specifications for video previews, including size and length requirements. Knowing these guidelines will allow you to avoid potential issues with your videos being approved by Apple.
When creating an app preview video, make sure that it lasts no more than 30 seconds and optimize it for both iOS and Android devices, as each platform has different requirements for app preview videos.
Note that App Store videos must be manually approved by Apple, so there’s no guarantee you won’t encounter rejection or other problems with them. Therefore, it is wise to conduct extensive research and learn the App Store video guidelines prior to recording or creating videos for upload.
Your app preview poster frame should also complement and emphasize the value of your screenshots, making a strong first impression for potential customers. This is particularly essential when your app contains numerous screenshots or features.
Consider that most users quickly scroll past app listings without paying much attention, so design your thumbnail and layout so that it makes it easy for exploratory users to locate and play your App Store Promo Video.
One effective strategy for drawing users in is advertising on social media, specifically platforms like Facebook, Instagram, and Snapchat. Leveraging these platforms to market your app provides an effortless yet low-risk means of increasing exposure and downloads.
Understanding your target audience and their content needs is the cornerstone of a successful social media campaign and can help you craft the perfect ads – be they banner ads or interactive videos. A plan should always be created prior to beginning any type of ad campaign; either do it on your own or with help from a marketing agency. Below are some key considerations when creating such plans:
At the core of any plan is keeping an eye on your market and not missing out on big fish opportunities.
Crafting an effective user acquisition strategy is the key to increasing downloads for your app or game. Both Google Play and the App Store are already filled with apps, so having an effective plan will allow you to stand out amongst them and gain more users.
One way of increasing app downloads through social media is through posting to different social channels and providing links and content related to your app or game.
An effective strategy for your app or game’s promotion and increased revenue generation is to create a blog to inform users about it. Doing this will allow potential users to learn more about it while helping promote it further.
Writing high-quality articles relevant to your app or game is key for ranking for keywords relevant to your content. Doing this will guarantee success!
Search engine optimization (SEO), or increasing search engine visibility for your website and app or game downloads, should also be prioritized. SEO allows more visitors to discover your content. This ensures more people find and download your product or service.
There are various strategies you can employ to boost your SEO. For instance, adding more keywords can boost rankings significantly, as can optimizing title tags and using other tactics that boost SEO rankings.
Establishing an email list can be another effective means of user acquisition, using services like MailChimp to build one and send targeted messages directly.
One effective user acquisition technique is offering a free version of your product or service. This gives your brand name more exposure and gives you access to customers that could later be upsold.
Establishing a solid user acquisition strategy is essential to any business, yet it can be daunting to know where to begin. There are multiple channels for user acquisition available to you – make sure that you choose one based on budget, level of expertise available to you, customer persona being targeted, etc.
Be sure to read our other related stories at CardGameNews to learn more about card games.