Unlock the Power Of Word Of Mouth with Card Games!
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Word-of-mouth advertising can be an extremely powerful way for both small and large game developers alike to promote their games and retain customers while increasing customer lifetime values.
Word-of-mouth marketing is an approach relying on personal recommendations from friends and family to increase traffic, sales, and revenues. This strategy can be both free and cost-effective in driving growth.
Table Of Contents
- How Can You Create an App Store Promo Video to Boost Word of Mouth Advertising for Your Card Game?
- How Can Social Media Help You Spread the Word About Your Card Game?
- How Can Video Ads Increase Word of Mouth for Card Games?
- How Can You Use a Game Trailer to Boost Word of Mouth Advertising for Card Games?
- Can Card Game Players Leverage Word of Mouth Advertising?
- How Can Instagram Help You Promote Your Card Game?
- How Can Facebook Help Your Card Game Reach New Audiences?
- How Can Pinterest Help You Promote Your Card Game?
- How Can You Use Tumblr to Reach Card Game Fans?
- How Can Twitter Help You Promote Your Card Game?
App store promo videos are an effective way to drive conversions on app stores, with studies showing they can increase conversions by 40% (StoreMaven).
Videos are an effective way of conveying your app’s key features and functionalities to potential users and showing them how they can navigate your app.
Beginning any game video should start off strong – using professional production values will get viewers’ attention immediately and demonstrate why they should download your game – what makes it unique or how it can assist them.
At the conclusion of your app video, be sure to include a call-to-action (CTA). Common CTAs include “download” and “install.” Additionally, including copyright-free music or audio that supports your main message can help make the video more comprehensible without sound; captions/subtitles will help people understand your message without audio too!
Word-of-mouth advertising can be an excellent way to expand the reach of your brand, as it’s both cost-effective and builds trust among consumers.
Focusing your strategy around social media platforms such as Facebook, Instagram, Snapchat, and TikTok can be powerfully leveraged.
Advertise using targeted display ads that engage your target audience and drive traffic back to your website. However, be sure to create ads that represent both your brand and products accurately.
Before beginning, it is critical that you fully comprehend your target audience. Take time to identify their gaming habits and interests as well as demographic details about them – this will enable you to craft the perfect marketing plan and user acquisition strategy to increase downloads of your game.
One effective way to promote and drive buzz about your game is by creating video ads. Ads should be catchy while simultaneously giving enough information about it for users to become interested in it.
Utilizing video ads can be cost-effective and help increase conversion rates in terms of installs. Be sure to track their return on investment (ROI) and engagement rate to see how well they’re doing.
If you want to begin creating video ads for your card game, there are numerous tools online that can help. Some are easy and offer templates and assets; others allow for the creation of completely custom ads from scratch. Finding the appropriate tool depends on your budget and individual requirements.
Game trailers are an effective way of marketing your game to prospective players. They require creativity, effects, animation, and sound design in order to produce an impactful video that showcases its content.
If you don’t feel adept at creating these videos yourself, it may be in your best interests to hire a professional trailer studio. They possess years of experience with this type of marketing and will know exactly how to produce videos that sell your game effectively.
If you want to create a good trailer, the first step should be defining its goals and functions. Your trailer must answer these questions: 1. What message would you like it to deliver 2. Who is its primary audience 3.
One of the key components of word-of-mouth marketing is building strong relationships with your target audience, which includes getting acquainted with their interests, likes, and dislikes.
To do this, it is imperative that your game be tested across a wide variety of age groups and demographics – this will give you invaluable insight into how your game operates.
Once you understand who your target audience is, it’s time to design a card game tailored specifically to their needs and interests. This involves conducting research into existing games as well as studying their technical components and psychological facets of play.
At the core of creating a successful card game is making sure it is enjoyable and engaging to play, with engaging game mechanics that add extra layers of playability for players and stay ahead of competitors.
Instagram can help card game publishers leverage word-of-mouth advertising. By creating a page dedicated to game reviews, game videos/images, and gaming content related to gaming – as well as providing reviews – Instagram offers an ideal solution.
User-generated content (UGC) can be an extremely effective way to grow your social following and boost brand recognition among potential customers. E-commerce brands often run UGC campaigns and reuse users’ posts across multiple marketing touchpoints.
Establish a hashtag contest on Instagram as one way of expanding your reach by encouraging followers to post about it and reach new audiences of users.
Facebook Gaming is a video streaming platform designed to allow gamers to upload and stream their gameplay. Additionally, live esports events enable gamers to compete against one another as well as engage with viewers through chat features.
As a gaming influencer, you have an incredible opportunity to monetize your streams while expanding your fan base by placing ads and getting paid to promote other brands’ products or services. This presents an unmissable opportunity to monetize and grow both fan bases simultaneously!
Start by creating a gaming page on Facebook. To do this, visit the Create a Gaming Video Creator page, log in with your Facebook account, enter a name for the page, and click Continue.
Pinterest is a social media platform where users can save and share images or videos on virtual boards, using keywords and descriptions for organizing pins.
Pinterest can be an incredible asset in expanding your business. Whether it’s increasing sales or just reaching more potential customers, setting up your account correctly can have lasting results.
First, choose a niche for your business. This will enable you to attract the appropriate target audiences while providing insight into which content is trending and who engages with it.
Tumblr is a microblogging website that allows you to share text, images, and video posts. Tumblr also features a unique system for collecting content by following other users and reblogging posts that catch your eye.
Tumblr provides notification features when you follow someone or like their post, such as when someone posts something new. Furthermore, when you reblog another user’s post, Tumblr not only notifies you but also adds it to your feed.
Tumblr offers several wonderful templates to make creating posts more manageable, such as embedding videos from YouTube or SoundCloud tracks into posts. While these tools are immensely helpful when sharing content, they may require a bit of work before getting right.
Word-of-mouth advertising is one of the most effective strategies for promoting new products or services; in fact, it accounts for 65-75% of new sales in the US (source).
Twitter provides instantaneous updates about favorite topics, making it the ideal venue for game marketing.
Twitter’s gaming audience is experiencing rapid expansion. A study from Twitter revealed that 24% of gamers use it to research games, while another 30% search for great deals on titles they love.
Before marketing on Twitter, it is important to identify who your target audience is. Twitter communities tend to be very insular, so most engagement will come from within an industry itself.
Be sure to read our other related stories at CardGameNews to learn more about card games.