Targeting Ideal Prospects with Card Games Ads
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
When marketing a card game, it is essential to understand your target audience and their interests in order to determine if your product meets their needs. By knowing who they are and their preferences, it will also enable you to effectively reach them with it.
Card games are enjoyed by people of all ages – both young people and boomers. Unfortunately, however, success does not come easily; you must equip yourself with enough knowledge in order to overcome any potential hurdles and reach your goal.
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Alternatively, Google Adwords is an effective digital advertising solution that combines search, display, and video ads for maximum efficiency.
Social media advertising (SEM) has proven itself to be one of the most cost-effective forms of search engine marketing (SEM), used by over one million businesses globally. SEM campaigns can help build your brand and draw in new customers if targeted toward specific groups with relevant content.
Step one of identifying keywords your audience uses when searching Google is to utilize either website analytics or Google’s Keyword Planner tool.
Once you’ve gathered a list of relevant keywords, you can begin your AdWords campaign. Keep in mind that successful AdWords campaigns require hard work – don’t expect results overnight!
Consider your budget when setting your Cost Per Click (CPC), which varies widely based on the industry and the spending of competitors.
As part of your campaign planning process, it’s essential that you establish a realistic budget in order to avoid overspending. Start off by setting an initial limit, such as $50, before increasing it as necessary.
Start by creating some search ads relevant to your coaching services and monitoring their results – this way, you’ll be able to learn what works best!
Make sure that your bids reflect your desired keywords; bidding higher increases the odds that your search results will show up for it.
Your competitors’ spending on each keyword should be easy to see, giving you an idea of its competitiveness by clicking “Advertiser history.”
Once your search ads have been created, the next step should be targeting them accordingly. This may mean selecting specific audiences based on gender, age, and household income for targeting purposes.
Facebook Ads are an effective way to drive visitors to your website and expand the reach of your content, as well as target specific demographics with targeted ads. They allow you to target specific audience segments based on profile data. With them, you can generate leads, promote events/services/brand awareness/and increase sales.
Before diving in with Facebook Ads, it’s essential that you define your ideal customer. Doing this will enable you to target ads to the appropriate audiences while increasing return on investment (ROI).
One of the easiest and most effective ways to narrow your target audience is to target interests. There are hundreds of interests to select when selecting interests for targeting ads; however, be wary when doing this as these might include people who are unfamiliar with your product/service yet.
When selling coaching programs to card game players, it may not be beneficial to choose Tiger Woods as your interest. While he is popular among golfers, most non-golfers won’t care. Instead, Bubba Watson or other lesser-known athletes could make better choices as interests.
Another method for narrowing down your audience is targeting them by income or net worth. This will give you an idea of who most likely can afford your product or service – not everyone will qualify, but this strategy has much higher conversion chances than trying to target all potential customers at once.
Target your ads according to an individual’s level of education for an in-depth view of who your ideal client is, and save money by only showing it to them.
When running ads, setting bid caps can help control your budget and cut advertising costs. Bid caps can also be set by day of week/month/time of day/year/etc.
Your cost can also depend on how competitive a particular time and place are. This depends on where your ad will run, how many other people are competing for it at any one time, and their respective budgets.
LinkedIn Ads provides an effective means for card games coaching businesses to target ad impressions to potential prospects, with various ad types and targeting options tailored specifically to reach out to these prospects.
The first step to targeting is identifying your audience. Use demographic or job function data to find those best suited to your business, and use company pages as another avenue to do this.
Another essential step is creating an eye-catching ad that will capture the interest of your target audience. Be it images, text, or video– make sure your ad stands out among competing content by being engaging.
Consider using infographics that tell a narrative about certain products or services to repurpose this content in future ads, as Oracle did – they saw 37% more engagement with this type of ad than with traditional static formats!
Create a carousel ad that features multiple images or videos for prospects to flip through using swipe gestures, providing you with the opportunity to showcase various products or services, pose questions, and include CTAs. This format supports up to 10 creatives.
Sponsored Content and Messaging ads allow you to reach your audience directly in their inboxes on LinkedIn. Each member will see them appear within their personalized inbox.
While these ads may not be as engaging or striking as others, they still reach your desired prospects and are easy to track and optimize.
To maximize results and boost ROI, it is wise to test various ad types and rotations to see which work best. This will allow you to craft more effective campaigns while increasing ROI.
LinkedIn provides several targeting options that allow you to reach and generate leads for your target audience. Audience Expansion lets you expand your marketing reach to members who share similar characteristics as your predetermined target audience, while Lookalike Audiences leverage existing customer data.
Twitter offers a range of ad types to help marketers meet their marketing goals, including promoted tweets, trend takeover ads, and timeline takeovers. In addition, advertisers can target specific users based on their interests, location, or language preferences.
Promoted tweets can be an excellent way to drive traffic to your website or app, making them an excellent option for B2C brands looking to spread their message. But keep in mind that Twitter can be a fast-paced environment; to maximize effectiveness, you should only use a portion of the space allotted for ads in order to capture users’ attention and make connections between ads and people.
Follower ads can help your brand gain followers and build recognition. Appearing at the top of a user’s feed, these advertisements increase awareness for your brand while simultaneously drawing in new followers. Plus, with custom or lookalike audiences, you can target competitors‘ audiences directly!
Your Twitter ad campaign budget and tracking metrics, such as impression counts, can also be managed easily and efficiently. You can view how many impressions your ad receives daily, weekly, monthly or yearly or within any particular date range.
Twitter ads should be launched during peak engagement times when people are most active on the platform. Organic and paid advertisements can help reach your desired audience at this time; you may also experiment with various ad placements and messages until finding what works for your business best.
Databox makes tracking Twitter ad performance simple with an analytics tool designed specifically to do just that – you can set it up easily, use all its key insights, and use it either as an individual dashboard or within marketing reports – plus, it’s free!
Be sure to read our other related stories at CardGameNews to learn more about card games.