Grow Your Audience with Live Stream Card Game Ads
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Live streamers can make extra cash with advertising by running pre-roll and mid-roll ads as well as micro sponsorships on their stream or profile page. Ads provide great ways to reach viewers while earning additional ad revenue – Sideqik’s services may help your live-streaming business thrive – schedule a call now!
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Pre-roll ads can be an effective way to spread the word about your brand and product. However, they must be used correctly so as to maximize their impact, create an impactful impression with viewers, and increase sales.
These short advertisements typically range between 15 and 30 seconds in duration and are an effective way of driving viewers directly to your site or app, where they can gain more information about your products and services. Furthermore, these ads can increase brand favorability among users so they’ll recommend your business to their peers.
With so many brands competing for users’ attention, it’s imperative that your ad stands out. An engaging ad will grab viewers’ attention and convince them to watch all of it.
Non-skippable pre-roll ads and skippable pre-roll ads both serve to offer targeted messaging to viewers before automatically being stopped by the platform. A non-skippable ad can only play for a short period of time before automatically stopping itself by the platform, providing less intrusiveness while increasing completion rates.
However, skippable pre-roll ads may not always be successful due to being less catchy than non-skippable ones. Furthermore, it’s essential that they target their desired demographic appropriately.
One of the biggest mistakes brands make when running pre-roll ads is taking viewers to an irrelevant web page instead of one directly connected to their product or service, which may prove confusing and dissatisfying for viewers as well as jeopardize the overall brand experience for consumers.
As such, it is ideal to employ retargeting campaigns in order to boost brand recall and conversion rates. You can do this by creating targeted audiences such as website visitors, YouTube channel subscribers, watchers of specific videos on YouTube, and similar audiences (such as Facebook’s lookalike audience), among many other demographic or interest-based data points.
Mid-roll ads provide one of the best ways to advertise live-streaming card games while still engaging users and promoting your brand.
Before running your first mid-roll ad, there are a few key points you must keep in mind. Most importantly, ensure it does not interfere with viewer experience.
Ad length should also be carefully considered; effective mid-roll ads typically range between 10-15 seconds in duration to ensure engaging and concise ads.
Under consideration of your target audience and message, creating an eye-catching mid-roll ad that conveys it will help maximize your ad budget and enhance return on investment (ROI).
Ad placement should also be carefully considered; for example, if your video runs for 10 minutes long, mid-roll ads should only be served every 3 minutes to maintain relevance and freshness for viewers.
IBM Watson Media’s SSAI tool makes it possible to seamlessly insert advertisements into live playlists. This can be particularly helpful when used for sports content, as halftime and timeout ads can be activated automatically – keeping audiences engaged without disrupting them too much.
Maintain a short mid-roll ad break length, as this can be frustrating and disruptive to viewers. Also, consider including interactive elements like playable elements or quizzes to make your ads more captivating.
Another essential consideration when running mid-roll ads should be leaving out sound – this will enable those with hearing loss or deafness to more easily comprehend them.
Mid-roll ads can be an excellent way to reach new viewers, yet they can become highly irritating for viewers who use ad-blocking software and prevent them from seeing the ads. As much as possible, try not to serve too many mid-roll ads at one time, as too many could cause your viewers to skip your video and become disinterested in watching further.
Pre-roll ads have long been an effective video advertising model, reaching consumers while they’re still willing to watch an ad and creating brand awareness, purchase consideration, and recall overall.
Pre-roll ads are also ideal for ads that require immediate responses from consumers. An advertisement for video game or gaming equipment promotions, for instance, can safely assume that a good portion of its target audience will be interested in these products – making pre-roll advertisements the perfect fit.
Mid-roll ads are another effective strategy for advertisers looking to reach as wide an audience as possible with their message. Though this strategy doesn’t provide as high a completion rate as pre- or post-roll, mid-roll can still provide value for those seeking maximum impact from their campaign.
There are various mid-roll ad breaks you can use on your stream, from timed mid-rolls that start shortly after viewers begin watching content to cue-triggered ad breaks.
Timed mid-rolls may be less intrusive than this method; however, they may be useful if your content requires longer to consume and digest in less time. You can choose how long an ad breaks to display and customize its timing to best meet your needs.
Allow viewers to skip your ads entirely by providing them the option to do so by clicking “stop ad” on their streaming screen.
If you choose to utilize post-roll ads in your stream, keep in mind they may not be ideal for every type of content. They could potentially become distracting and take away from the overall viewer experience – this may cause audience members to leave over time and cause you to lose viewers.
So it’s essential that your ads are placed strategically, managing where they appear on your channel so as to reduce any distractions and ensure an enjoyable viewing experience for viewers.
Micro-sponsorships are an ideal way to promote your brand. They can be displayed during live-streamed events or be part of pre/post-roll ad blocks, providing brands the chance to show support for eSports/gaming without spending a significant amount of money on advertisements.
Sponsoring an event for a small fee is an effective way to promote your brand in front of new audiences, as well as boost your social media presence. It’s especially effective for smaller businesses without enough resources to run larger-scale events but who want to associate themselves with particular sports events.
One of the easiest and most efficient ways to run micro-sponsorships is with a platform like SponsorPitch. Such platforms enable you to find organizations interested in sponsoring your event and then provide tailored sponsorship solutions suited specifically to you.
Find sponsors endemic to the game or its industry – like companies making headsets, keyboards, mice, or any other form of gaming equipment; but also consider finding sponsors not directly associated with gaming but that are willing to support it indirectly in some manner.
Consider creating a micro-sponsorship program to allow local businesses to sponsor your livestream event and build strong communities around it.
Micro-sponsorship can take the form of both money and product donations or an advertisement of your brand during a live stream, making for an engaging way to increase viewership while simultaneously creating revenue for your company. It’s an effective way of increasing engagement while simultaneously driving revenue generation for any given livestream or livestream series.
Alongside helping your business flourish, micro-sponsorships can also serve as a great way to support local nonprofit organizations and their missions in your community. Donations that you receive can then be used by these nonprofits to advance their missions and continue doing good around the globe.
Be sure to read our other related stories at CardGameNews to learn more about card games.