Create an Epic Video Game Store for Card Games!
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Opening a video game store can be both rewarding and exciting; however, it requires extensive planning and preparation.
Successful game stores must employ staff with knowledge of video games who are eager to assist customers in selecting suitable titles while drawing in new customers and keeping existing customers coming back for more. They also must attract loyal patrons who keep returning.
Table Of Contents
- What Business Entity is Best for Starting a Video Game Store for Card Games?
- Ready to Take the Plunge? How to Buy a Franchise for Your Card Game Store
- Where Should You Locate Your Video Game Store For Card Games?
- What Equipment Do You Need to Create a Video Game Store For Card Games?
- How to Find the Perfect Staff for Your Card Game Store?
Selecting an effective business entity is key to creating a thriving video game store. Selecting an ideal entity will bring benefits such as tax relief and limited liability protection while projecting an image of respectability when dealing with investors or publishers, helping your store stand out amongst the competition.
There are various approaches you can take when determining the ideal legal entity for your video game business, including conducting market research and consulting with an attorney or accountant. Common choices include corporations, LLCs, and sole proprietorships – each has its own set of advantages and disadvantages that should be carefully considered when choosing which entity best meets your unique circumstances.
Name your company carefully when choosing it as the legal entity of your business venture, making sure it can easily be remembered while also conveying your brand message and business goals.
Name your store after an eye-catching name to make it easy for customers to recall its products. Be creative when designing a company logo so it stands out from the rest!
Finalize by finding an accessible location that can easily attract customers. An area with high foot traffic would be best, as more customers will visit to purchase games and accessories from you. Shopping malls, cinemas, and large grocery stores may all make great locations that will boost the success of your store. A solid marketing plan will further ensure its success.
The video game store industry is vast and has experienced significant expansion over time due to the increased interest from gamers of both video and computer gaming – in Canada, annual sales rose 56% between 2007 and 2008.
Video game retail stores have long been part of the retail industry. There are various opportunities for entrepreneurs looking to open their own video game store.
An important first step for entrepreneurs should be registering their name and logo with the city or county clerk’s office and local chamber of commerce to ensure customers can easily identify your business. This step ensures customers can recognize it.
An essential step for an entrepreneur to take in opening their retail store is purchasing all necessary inventory – this may include games of different genres for various platforms and gaming systems as well as accessories such as controllers, cases for portable gaming systems, playing guides, and memory cards.
The purchase of pre-owned equipment can save an entrepreneur significant amounts of money while simultaneously drawing customers in. Before purchasing any used equipment for your video game store, make sure that it is in excellent condition without signs of damage.
Before signing a franchise agreement, an entrepreneur should seek legal, accounting, and business advice to assess risks and determine whether proceeding with it would be wise.
Entrepreneurs weighing their options when purchasing a franchise should familiarize themselves with the Franchising Code, which establishes minimum standards of disclosure and conduct. A franchisor must present potential franchisees with an FDD before entering an agreement containing 23 pieces of information prescribed by law to be provided within 14 days.
In a start-up or franchise, the location of your video game store plays an essential part in its success. Make sure that it is easily accessible to the target market; high foot traffic areas should be prioritized because people coming into your store to buy video games or accessories is key for its success.
Selecting a name and logo for your video game store is important in helping potential customers identify it quickly. Perhaps name your store after one particular video game or theme, such as gaming; alternatively, consider creating an eye-catching catchphrase that stands out among similar stores in your city. Creating a good business plan can also assist with keeping focus on key aspects such as your target customers and how best to reach them.
If you’re starting your own video game store for card games, there are a few key things you should keep in mind. First and foremost, get a business license from both the city/county clerk’s office and the local chamber of commerce; secondly, purchase inventory such as both new and pre-owned video game systems as well as games from all genres; additionally, you will need playing guides and memory cards for sale at your store.
As your game store opens, it will require employees to help run it successfully. Be sure to hire people with relevant experience and knowledge in gaming; insurance costs for employee-related expenses (general liability and worker’s comp policies should be covered); be sure to set a budget so you stay within it; additionally, write out a business plan so you know exactly what startup costs exist and how you can maximize profits for maximum success!
One of the keys to creating a video game store dedicated to card games is recruiting staff who understand them. For success, your business should hire employees who can explain and assist customers with any questions about them or assist with any problems they encounter. You should also select a name and logo relevant to the game – using franchise models may work, but creating your own brand would likely provide more returns in terms of customers coming through your door.
As important as it is to ensure your employees understand gaming, it’s equally essential to gain an insight into their interests and behaviors. Doing this will allow you to create an efficient user acquisition strategy while improving the game experience for players. For instance, when targeting young millennials, it would be worthwhile knowing which games they prefer playing as well as their responses to advertisements; then, use this data to create promotional videos encouraging people to download your app; this can result in more users and higher sales numbers for you!
Be sure to read our other related stories at CardGameNews to learn more about card games.