Make Money with Card Games: Creative Ways to Profit
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Once you have successfully launched your card game through crowdfunding or personal sales, there are various strategies you can employ to bring it to market. Producing items for sale for your card game may help increase sales and boost profit margins.
Table Of Contents
As with anything, creating products for card games requires several key considerations when it comes to selling items. First and foremost is understanding your audience, which may not be an easy feat but is well worth your while – by understanding who makes up the key players within it, you’ll be better positioned to craft an appealing product they will enjoy using. Also make sure that you take every opportunity available to you to show off your wares by attending local game fairs or hosting demo days at stores/distributors, showing it without being forced into making sales pitches!
Artwork can play an essential part in designing card games. It can be used to design game cards, player handouts, auction items and auction items; and can be created using materials like paint, pencils or clay – with its main goal being an attractive design that is both unique and accessible for players.
Artwork created for card games should reflect both the design style of its creators and their vision for the game itself while being original and detailed enough. Art that captures both authentic game designs while remaining easily understandable to non-expert players is an art form unto itself, making newcomers to this industry particularly difficult to accommodate.
Artists often prefer freelance work through platforms like Fiverr or Upwork, as these can provide quality art at an affordable price. You should take care when negotiating with illustrators since some platforms prohibit soliciting work directly (as do many forums geared toward board game artwork), so it is vital that communication remains clear with any illustrator being considered for hire.
Once you’ve selected an artist, the next step will be transporting their artwork directly to printers. This may require time and money; for large orders it is worthwhile hiring an art handler or freight company who will take care of packaging and transport.
When designing items to sell for card games, there are a few things you should keep in mind in order to ensure their cards will appeal both to players and collectors. By following this advice, your cards will surely become hits on both sides.
Before beginning printing, it is necessary to decide on an appropriate method of production. Options include offset printing – which uses an inkjet machine to print onto paper – and lithography, which involves directly printing images onto surfaces such as plastic or metal.
Laminating cards is another option to help them resist moisture and wear. This method may be especially advantageous if selling them online.
Some printers also provide specialty finishes that add an eye-catching touch to your cards, like linen texture on the back. This adds an attractive element and can increase the value of card sets.
Printing companies now even provide custom shape options! Depending on your needs, additional fees may apply if you require this feature.
Custom shapes can be an invaluable feature of card games that require specific shapes, such as curved or square corners. Utilizing this option can be a cost-effective solution to ensure that your game stands out from its competition and looks its best.
Custom shapes for cards can also help save you money in the form of design fees – it could even save money in the long term!
Some companies even provide a complimentary trial version of their services, giving you a chance to evaluate their printing and shipping processes before committing.
Consider connecting with local game stores. This will allow you to build community while cutting shipping costs, and possibly arrange a demo event at one. Doing this will increase your chance of having your game noticed and sold.
Finally, when it comes to card game printing, you must also be mindful of legal jargon. Keep in mind that Wizards does not have the legal authority or right to take down your game – instead, they have an obligation to uphold their copyright rights and uphold them appropriately.
Card games are an enjoyable way to spend quality time with family and friends. Portable and flexible enough, card games provide hours of enjoyable entertainment suitable for players of all ages and abilities – not to mention that their brightly-colored cards attract buyers!
When selling card game items, selecting appropriate packaging is of utmost importance in order to protect them and ensure they arrive undamaged – helping avoid expensive repairs and replacements down the line.
A sturdy box with an accessible handle should be used to transport game pieces safely and securely, and must also withstand pressure and moisture without seeping through and ruining cards.
The type of box you use depends on the theme and style of your game. For instance, those featuring dice or other accessories may require more robust packaging designs than others that don’t contain dice or accessories.
Games that require intelligence on the part of players often require sophisticated packaging as well. Instead of being housed in an ordinary cardboard box, these games may feature a heavier-duty box with a hinged lid to enable players to open and close it easily.
These boxes serve to set these games apart from similar products by drawing attention to them from afar and conveying information such as how many players will need to participate and age requirements.
Boxes should also feature the manufacturer’s logo and any necessary legal information required to ship the game and, ideally, include a window that shows what lies within. This feature can make the purchase experience much more attractive to potential buyers.
Packaging your product will determine its success or not. A striking design featuring big headlines and catchy taglines may work to convince buyers to purchase it.
Be sure to read our other related stories at CardGameNews to learn more about card games.