Cross-Posting Card Games: Unlocking New Audiences
By Tom Seest
At CardGameNews, we help people who love card games by collating information and news about card games.
Broadcasting to multiple platforms is key to expanding your social media reach and can attract viewers to subscribe to your main channels while helping generate additional revenues through secondary streams.
Switchboard Live is a tool designed to cross-post live streams to third-party services without tab-switching; additionally, it features chat and analytics features that can monitor how your live stream performs across various platforms.
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Live crossposting is a new Facebook feature that enables you to share your Facebook Live video with other Pages, helping to expand your audience while simplifying the broadcasting process. Viewers also have the option of pausing or rewinding the live stream if needed for breaks or replaying highlights of live-streamed events.
Video marketers will find this feature of particular utility in marketing card game products and tournaments. Not only can it provide a fun way to share gameplay, but it can also foster relationships between fellow card game fans.
Use this feature to promote your live streams across various platforms like Facebook and YouTube. The process is relatively straightforward; just authorize XSplit to connect to Facebook to begin your promotion campaign!
Once that’s complete, you have several streaming options: Pages or Timelines – then set your streaming settings according to Facebook’s requirements, including resolution and frame rate settings – A good starting point for gaming streams would be 720p at 60fps with a robust CPU capable of managing this type of streaming.
After waiting a few minutes, an administrator of the requested page must approve your crossposting request. Facebook provides an easy solution: simply share a link that will allow them to add your page as part of their crossposting settings by clicking it.
Crossposting allows you to stay abreast of conversations happening around a live video you have crossposted with another Page by including its comments and reactions in its post. This makes it easier for you to track this aspect of its discussion.
One drawback of this strategy is that you won’t be able to determine which of your videos is creating the highest engagement, something especially crucial if you want to expand your audience.
If you have a desktop computer, Facebook allows users to broadcast their desktop screen, too. To enable this function, they only need to share their webcam and microphone with the social network.
Many card gamers who live stream their gameplay online use YouTube as a live stream service, making it essential that they know how to cross-post their live stream onto this and other third-party services in order to increase viewership, reach new people, and build lasting relationships with those watching your card game online.
As your first step to live streaming on YouTube, enable the “Embed Live Streams” feature on your channel. YouTube will automatically embed videos onto your website for viewers to watch from any computer.
Once this feature is enabled, simply use the HTML Embed Block to embed YouTube videos or live streams onto your website. This process requires no special software or knowledge of programming – simply copy and paste the code onto your webpage to begin showing your videos immediately!
One solution is to create a scheduled stream. This enables you to pre-record content and set an exact time and date when your stream will go live, creating anticipation among viewers while testing any future programming on YouTube before broadcasting live.
To cross-post your live stream onto YouTube, it is essential that the YouTube app be installed. You can download this from either the Google Play Store or the Amazon App Store.
Once installed, to activate the YouTube app, you must click on its settings button and set up an event. Here, you must provide details regarding its title, description, and tags before creating your event.
Set the duration and viewability settings of your live stream. Furthermore, create custom titles and upload thumbnails for it.
OneStream can assist in cross-posting live streams to Facebook and other social media pages. Rather than live streaming to multiple pages simultaneously, OneStream simply replicates one stream on other social media pages using replicating technology. Furthermore, it features an advanced monetization system with pre-roll and mid-roll ads available as an added revenue stream for your streaming efforts.
Cross-posting can help expand the reach of your live stream. It’s simple and can make it easier for fans to locate you across different platforms.
Restream Studio makes cross-posting your live streams easy and free; use it to add overlays, chat windows, and other components to your streams.
Restream Studio allows you to cross-post videos directly onto Twitch by providing free accounts and internet connectivity. After installing and signing into Restream Studio, click the ‘Start Streaming’ button for seamless cross-posting!
To start streaming on Twitch, first create a stream key and choose a server near you. Additionally, you’ll need to choose an optimal resolution; Twitch supports up to 1080p 60fps streams as its highest resolution option.
Maintaining high-quality video can be difficult on Twitch, but the effort will pay off in spades. Therefore, using advanced encoding software like OBS may be worthwhile.
OBS is an easy, free streaming solution with support for most major services – making it an attractive option. Unfortunately, however, its performance may not meet all your requirements if you’re new to streaming – therefore, if possible, it would be wiser to avoid OBS until more familiarity has been gained with streaming technology.
Once OBS is up and running, you’ll need to link it with your Twitch account using the stream key provided earlier. This can be accomplished by accessing OBS Settings > Stream > Twitch as your stream type.
Once you are ready to stream live, hit ‘Start Streaming’, and your viewers will begin watching you on Twitch in just seconds – giving you time to test out your stream before committing fully to it. This is also a great way of testing how people will perceive it before going live!
As an Affiliate or Partner on Twitch, you have the opportunity to upload pre-recorded videos directly onto your channel and broadcast them live. This can be an ideal way to reassure viewers you’re still here while away or announce something exciting!
Diecast is an online video streaming platform that enables users to stream both live and on-demand videos to viewers around the world while also offering them the opportunity to monetize their content.
Stephane Rolland and Aldric Feuillebois from France established Dacast in 2008. At first, their service relied upon Andolis’ peer-to-peer technology; later, however, they developed their own streaming infrastructure, which they later changed into Dacast in 2010.
In 2010, the company unveiled its cloud-based video hosting and monetization platform, integrated with top CDNs such as Limelight and Akamai. This platform provides one-stop streaming and monetization, including tools for content management, paywalls, and content licensing.
Dacast makes streaming to multiple devices and platforms possible, such as desktop computers, tablets, and mobile phones. It supports multiple bitrates, while its adaptive video player provides high-quality streams.
Users are also able to share their videos on Facebook and other social media platforms with ease using its share code, which allows them to copy and paste onto pages for quick sharing of video content with a title and splash screen of the video.
Switchboard Live is a video distribution service that enables you to simultaneously live stream to multiple destinations – your own streaming platforms (like Dacast) as well as popular social media channels – providing an effective means of expanding your audience and exposure.
To use this integration, a Switchboard Live account is necessary – costing $35 per month to support up to three simultaneous streaming destinations – although there is also a seven-day free trial available through them.
Integration is simple to set up and works well for most live streams. Just select your destination from the “Add Destination” tab in your control room, paste in your streaming key, and you are good to go!
Create a recurring event and activate it whenever it suits your streaming schedule, an ideal option for long-running streams that saves you the trouble of constantly editing API requests when changing their streaming schedule.
Integration is simple to set up and can help expand your audience with one click. It is an invaluable asset to any streamer looking to increase reach through multiple channels.
Be sure to read our other related stories at CardGameNews to learn more about card games.